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Privacy policy

Last updated: January 25, 2025

At Serein ("we", "us", or "our"), we are committed to protecting your privacy and ensuring your personal data is handled in accordance with the General Data Protection Regulation (GDPR). This privacy policy explains how we collect, use, and protect your data when you visit our website.

1. Data controller

Company name: Serein
Physical address:71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email address:info@serein-store.com
Phone number:+31 6 13205620

2. Data collection and use

2.1 Website visit

When you visit our website, we automatically collect certain information your browser sends to us. This may include the following data:

  • Pages visited
  • Date and time of access
  • Data volume sent
  • Referrer URL
  • Browser type and version
  • Operating system
  • Your IP address (possibly anonymized)

2.2 Google Analytics

We use Google Analytics to analyze website usage and improve our services. This includes anonymized information such as IP addresses, which are sent to and stored by Google.

2.3 Google Maps and Web Fonts

We use Google Maps to help you locate us and Google Web Fonts to ensure consistent font display on our website. Both services may involve the transfer of your IP address to Google servers in the United States.

3. Cookies

We use cookies to improve the functionality and user experience of our website. Cookies are small text files stored on your device to support navigation and other core functions, such as saving items in your shopping cart between sessions.

Types of cookies

  • Session cookies: Temporary cookies that are deleted when you close your browser.
  • Persistent cookies: These cookies remain on your device and are used to recognize your browser on future visits, making navigation smoother.

You can manage or disable cookies through your browser settings. Below are links to manage cookies in popular browsers:

Disabling cookies may limit the functionality of our website and reduce the quality of your user experience.

4. Your Rights

Under the GDPR, you have several rights regarding your personal data. These include:

  • The right to access your personal data.
  • The right to correct inaccurate or incomplete data.
  • The right to request the deletion of your data (right to be forgotten).
  • The right to restrict the processing of your data.
  • The right to data portability, allowing you to receive a copy of your data in a machine-readable format.

If you wish to exercise any of these rights, please contact us via info@serein-store.com

5. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.

6. Policy Updates

We reserve the right to update this privacy policy to reflect changes in our practices, services, or legal obligations. Any significant changes to this policy will be announced on our website or via email.

7. Cookie Consent Banner

On your first visit to our website, you will see a cookie consent banner. By clicking "Accept," you agree to the use of cookies for website functionality, analytics, and personalized content. You can change your cookie preferences at any time through your browser settings.

Contact information

If you have any questions or comments about our privacy policy, please contact us:

Company name: Serein
Physical address:71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email address:info@serein-store.com
Phone number:+31 6 13205620

Customer Service Hours

We are available during the following hours (GMT+1):
Monday to Friday: 09:00 - 18:00
Saturday and Sunday: Closed

For more information, visit our FAQ page or Contact page.

Track your order anytime via our Track & Trace page.